Former South African cricketer AB de Villiers has invested in Bengaluru-based direct-to-consumer (D2C) nutrition startup Supply6 and has also become its brand ambassador. While the financial terms of the investment have not been disclosed, de Villiers expressed his enthusiasm about the partnership, stating, “I am excited to join forces with Supply6.
As an athlete, I recognize the critical role nutrition plays in my health and performance. Their commitment to comprehensive and convenient nutrition solutions aligns with my dedication to peak performance and well-being. The brand’s rapid expansion is impressive, and I am eager to support its mission of promoting healthier lifestyles.
About Supply6
Founded in 2019 by Vaibhav Bhandari and Rahul Jacob, Supply6 specializes in health supplements aimed at promoting healthier lifestyles. Their flagship product, the Foundational Nutrition Supplement – Supply6 360, is designed to address common nutritional deficiencies in Vitamin D, B12, and gut health. The startup also offers targeted solutions for specific health concerns such as skin wellness and energy enhancement.
Supply6’s products are rooted in a scientific approach to nutrition, emphasizing the six essential pillars: protein, carbohydrates, fats, vitamins, minerals, and fiber. Each product is formulated to meet specific health requirements.
Support from Investors
Supply6 is backed by notable investors, including iSeed Ventures, MaGEHold, Silicon Road Ventures, and several prominent angel investors. The startup currently fulfills around 6,000 orders per month through its D2C website and marketplaces like Amazon, Flipkart, and Cred.
The company recently concluded clinical trials for Supply6 360, which showed significant results, with increases in Vitamin B12 and D3 levels by 92% and 67%, respectively, over 60 days. AB de Villiers Joins Supply6, marking a significant step in promoting comprehensive and convenient nutrition solutions for a healthier lifestyle.
Leadership Insights
Co-Founder and CEO Vaibhav Bhandari commented on the saturated market of supplements, stating, Consumers seek easy-to-use options that effectively bridge their nutritional gaps. Driven by the core insight that 8 out of 10 Indians suffer from gut health issues and deficiencies in essential vitamins like D and B12, Supply6 360 addresses these concerns by combining these vitamins with other vital nutrients, probiotics, and prebiotics in a single sachet.
Bhandari also highlighted the synergy between de Villiers and the brand, saying, “Partnering with AB de Villiers, whose dedication to health and fitness mirrors our ethos, is thrilling. His nickname, Mr. 360, complements our flagship product perfectly. Together, we aim to revolutionize the market and inspire healthier eating habits.
Avinash Dyal